The idea was to promote the new line of car models by SEAT at the annual fashion event “Moda Lisboa”.
So we did a web app running on a couple of iPads. During the event, the promoters would hand the iPad to the visitors and they would take a personality quiz. At the the end of the quiz, and based on each answer, the app would display to the user which car from SEAT was perfectly suited for them.
Every once in a while, randomly, the app would also give away a prize. So besides getting to know the new car models from SEAT, the visitor could also get a chance to take home a souvenir.