Multi Mall Management Portugal was responsible for this huge social campaign that moved thousands of people with one goal: donate clothes. In six weeks, 101240 pieces of clothes were received and later, donated to over 20 thousand people in need.
All together, the donated clothes formed the Word’s largest Clothes Line. The certification was delivered by Anna Orford, records manager & adjudicator for Guinness World Records.
In the website, a virtual clothes line, representing the physical one, contains all the 101240 pieces.
I have worked on this project as a member of the Excentric team, one of the best digital Agencies in Portugal. I was responsible for the integration part. Every credit and ownership are reserved to Excentric.