This project was a marketing campaign by Worten, the leading portuguese store on electronics, home appliance, and consumer technology.
The Pacman game was an app on facebook, and the funny thing was the interaction. The Pacman enemies, know as ghosts, were replaced by friend’s profile pictures. That way you would be running from your friends and catching them when powered up by those little pills lost in the game map.
The app was very successful with thousands of games played every day. The users with best score was also awarded with a few prizes like a Sony Playstation 3 and iPods.